In this relentless quest for emotions and freshness, HeeJoy crafted a premium aged spiced rum, cheerful and unique. It is the culmination of a profound organoleptic search around three emblematic Caribbean rums from Jamaica, Guyana and Trinidad. This rum is the fruit of a slow crafting process in carefully selected traditional rum distilleries.

A creation “à la française”, innovative and singular in taste, that stays away from the syrupy side of certain rums. HeeJoy is blended in France in Cognac and aged in oak casks, evolving into a subtle fusion of natural spices enhanced with liquorice, of which HeeJoy carefully keeps the secret.

Discover a rum with an ideal alchemy that reveals an extremely elegant character and a perfect, long finish. Joyful, friendly and ideal for classical or revisited cocktails, HeeJoy lets your creativity flow and invites you to the thrill of encounters.

Hee Joy will surprise you with its sweet, fresh and wild style.
The spicy notes balance its citric freshness, softened by touches of licorice and honey, all blending into a savoury and relaxing cocktail you’d see yourself enjoy on a tropical beach at sunset.

More than just a spiced rum, Hee Joy is the product of an art of living made of simplicity and creativity that will thrill your senses.

An outstanding rum, with a fresh, suave, fragrant palate and a long, perfectly structured finish.

Brown color with delicate golden shades. Complex nose dominated by scents of ginger and candied fruits. After swirling, HeeJoy reveals strong notes of licorice and honey with an elegant powerfulness. Supple and delicate palate, the primary flavors of sugar cane pleasantly mingle with notes of licorice. Long and savory finish.

Silver and Bronze Medal Rum Fest Paris 2015